{"id":7708,"date":"2021-11-18T07:10:06","date_gmt":"2021-11-18T15:10:06","guid":{"rendered":"https:\/\/www.storagecafe.com\/blog\/?p=7708"},"modified":"2022-07-19T23:37:06","modified_gmt":"2022-07-20T06:37:06","slug":"latest-gift-trends-millennials-choose-experiences","status":"publish","type":"post","link":"https:\/\/www.storagecafe.com\/blog\/latest-gift-trends-millennials-choose-experiences\/","title":{"rendered":"Latest Gift Trends: Millennials Choose Experiences Over Items, Unlike Gen Zers, Who Stick To Tech"},"content":{"rendered":"<ul>\n<li><strong>In 2021, Millennials most appreciate \u201cexperiences\u201d as a gift.<\/strong><\/li>\n<li><strong>Overall, tech trumps all other gift preferences.<\/strong><\/li>\n<li><strong>Approx. 72% of survey respondents say that their favorite gift was a total surprise.<\/strong><\/li>\n<li><strong>Clothing and plants spark the least appreciation, with candy and cosmetics also among the biggest gift flops.<\/strong><\/li>\n<\/ul>\n<p>The holiday season is the most intense gift-giving time of the year \u2013 and finding enjoyable gifts for everyone, from family and friends to roommates and coworkers, is not an easy task. What makes things easier, however, is knowing what people really want and appreciate \u2013 in other words, going straight to true and tested gift ideas, things that will win both the recipient\u2019s heart and some extra kudos for you for your thoughtfulness.<\/p>\n<p>But what are those fool-proof gift ideas? We wanted to see first-hand what types of gifts are appreciated by Americans today, so we launched a survey to find out. By looking at nearly 9,200 responses, we discovered not only the hottest types of gifts, but also how people\u2019s expectations align with what they are actually getting, and which occasions create a context for the most spectacular presents.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expectations-vs-reality-Americans-wish-for-new-homes-but-they-mostly-receive-clothing-and-tech\"><\/span><strong>Expectations vs. reality: Americans wish for new homes, but they mostly receive clothing and tech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the holiday season is a time for introspection and setting up expectations, we wanted to see what people most wish for. We specifically used an open-ended question first to allow us to capture the most authentic gift possibilities.<\/p>\n<p>As it turns out, when it comes to what people most desire, the thing that topped all other preferences was \u2026 a new home \u2013 which would make a great gift, indeed, by all accounts! With a red-hot real estate market, and freshly emerging from a pandemic that kept us indoors for months last year, it\u2019s no wonder that many Americans are dreaming about better housing \u2013\u00a0 a bit more room inside, perhaps amped up by some <a href=\"https:\/\/www.storagecafe.com\/blog\/lot-size-home-size-in-top-20-biggest-us-cities\/\">nice backyard space<\/a> in a good neighborhood would most likely lift the spirits of many.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7828 size-full\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/What-Americans-Are-Wishing-for-the-Most.jpg\" alt=\"\" width=\"771\" height=\"849\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/What-Americans-Are-Wishing-for-the-Most.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/What-Americans-Are-Wishing-for-the-Most.jpg?resize=272,300 272w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/What-Americans-Are-Wishing-for-the-Most.jpg?resize=768,846 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>A few lucky ones might get the house, but the vast majority don\u2019t. So what are we getting instead? Clothes and accessories, tech, jewelry and cash are some of the most frequent types of gifts that are actually being offered. Less grand than a home, but highly appreciated, nonetheless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Americas-gifting-habits-make-an-impression-78-of-people-enjoy-what-they-receive\"><\/span><strong>America&#8217;s gifting habits make an impression: 78% of people enjoy what they receive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating positive vibes through gifting is most appreciated in the aftermath of the pandemic with most Americans satisfied with the gifts they get \u2013 on a scale from 1 (least satisfied) to 5 (most satisfied), about 78% of the survey respondents declared themselves as delighted with the gifts they receive.<\/p>\n<p>However, the degree of satisfaction varies among different categories of people. Women are usually more pleased with their gifts than men are (84% vs. 79%). Millennials and baby boomers are happy-go-lucky generations, at least when it comes to gifts: 85% of them were completely happy with their gifts, followed closely by Gen Xers.<\/p>\n<p>Birthdays are when most people receive the best gifts, followed by the holiday season and Valentine\u2019s Day.<\/p>\n<p><iframe loading=\"lazy\" id=\"datawrapper-chart-69IdS\" style=\"border: none;\" title=\"On which occasion did you receive the best gifts in 2020?\" src=\"https:\/\/datawrapper.dwcdn.net\/69IdS\/3\/\" width=\"770\" height=\"522\" frameborder=\"0\" scrolling=\"no\" aria-label=\"chart\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep-it-cool-surprises-make-the-best-gifts\"><\/span><strong>Keep it cool: surprises make the best gifts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although you might be tempted to ask your family and friends what they\u2019d like for the next celebratory occasion, keeping it a surprise is the way to go \u2013 almost<strong> three quarters of all the survey respondents said that the best gift they received was also a total surprise<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" id=\"datawrapper-chart-2rmed\" style=\"border: none;\" title=\"Was the best gift you received a surprise?\" src=\"https:\/\/datawrapper.dwcdn.net\/2rmed\/9\/\" width=\"770\" height=\"482\" frameborder=\"0\" scrolling=\"no\" aria-label=\"chart\"><\/iframe><br \/>\nWomen were also more likely to get amazing surprise gifts \u2013 79% of them said the best gift they got was a surprise, compared to 69% of the men. By age group, Gen Xers get the best surprise gifts, followed by baby boomers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Most-popular-gifts-today-Its-all-about-tech\"><\/span><strong>Most popular gifts today: It\u2019s all about tech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Talking about a fool-proof gift that transcends age groups and demographics, that would be tech. Gadgets rank first in people\u2019s preferences and would make the recipients happy any day \u2013 if money is no object, that is. New phones \u2013 the iPhone 13 and Apple Watch 7 are now out for grabs \u2013 gaming consoles like Nintendo Switch, noise-cancelling headphones and Air Pods are some of the most popular tech gifts that would create a memorable unboxing experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7756 size-full aligncenter\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Americans-Favorite-gifts.jpg\" alt=\"\" width=\"771\" height=\"1116\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Americans-Favorite-gifts.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Americans-Favorite-gifts.jpg?resize=207,300 207w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Americans-Favorite-gifts.jpg?resize=768,1112 768w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Americans-Favorite-gifts.jpg?resize=707,1024 707w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Jewelry, clothes and accessories, experiences, and household items also make it to the list of most expected gifts this year. Clich\u00e9 or not, ladies stick with their love for jewelry and clothes, which are even ahead of tech for many.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-pandemic-made-millennials-appreciate-experiences-even-more-but-pushed-Gen-Zers-further-into-technology\"><\/span><strong>The pandemic made millennials<\/strong> <strong>appreciate experiences even more, but pushed Gen Zers further into technology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After being cooped up inside our homes for months during the pandemic, it\u2019s perhaps less of a surprise that we all want more experiences \u2013 and millennials are craving social interaction and exploration a lot more than other generations, ranking \u201cexperiences\u201d as their favorite type of gift. However, the youngest generation, Gen Zers, a.k.a. the <a href=\"https:\/\/www.aecf.org\/blog\/what-are-the-core-characteristics-of-generation-z\">digital natives<\/a>, were drawn even further into their love for technology, and declared tech as their favorite type of gift.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7793 size-full\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-Preferences-by-generation-2.jpg\" alt=\"\" width=\"771\" height=\"1163\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-Preferences-by-generation-2.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-Preferences-by-generation-2.jpg?resize=199,300 199w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-Preferences-by-generation-2.jpg?resize=768,1158 768w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-Preferences-by-generation-2.jpg?resize=679,1024 679w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Gen Xers, on the other hand, are favoring jewelry, followed by experiences. Baby boomers seem to be the most fashion-forward of them all, ranking clothes and accessories as their preferred gifts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-the-most-popular-gift-to-give-at-Christmas\"><\/span><strong>What is the most popular gift to give at Christmas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Playing Santa is no easy job. It\u2019s a time for joy alright but there can be plenty of pressure when you realize you have to fill the socks of the young family members, and please the older ones plus a couple of friends and co-workers as well. You can brush some of that pressure off if you go for some fail-safe <a href=\"https:\/\/www.thepearlsource.com\/blog\/christmas-shopping\/\" target=\"_blank\" rel=\"noopener\">gifts<\/a> that most people love. Handmade or antique jewelry, designer bags and shoes and a trip to Florida will most likely do the trick for the women in the family.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7757 size-full aligncenter\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Top-3-most-popular-Chiristmas-gifts.jpg\" alt=\"\" width=\"771\" height=\"615\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Top-3-most-popular-Chiristmas-gifts.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Top-3-most-popular-Chiristmas-gifts.jpg?resize=300,239 300w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Top-3-most-popular-Chiristmas-gifts.jpg?resize=768,613 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Men might fancy vinyl records, that new Apple Watch Series 7 that was launched or, why not, a massaging recliner or maybe a telescope. And for grandma, that\u2019s easy: some handmade cards or pictures will put a smile on her face anytime.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gift-flops-Ugly-sweaters-and-unfashionable-purses-head-the-list-of-bad-gifts\"><\/span><strong>Gift flops: <\/strong><strong>Ugly sweaters and unfashionable purses head the list of bad gifts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>But then there\u2019s the other side of the coin. Clothing and accessories are a \u201chit or miss\u201d type of present, and it\u2019s important to really know a person\u2019s style before buying fashion items for them. When asked about the least favorite gifts, clothes and accessories ranked first, with Gen Xers the least impressed with this choice of a gift.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7829 size-full\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Bad-gift-ideas.jpg\" alt=\"\" width=\"771\" height=\"675\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Bad-gift-ideas.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Bad-gift-ideas.jpg?resize=300,263 300w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Bad-gift-ideas.jpg?resize=768,672 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Household items can be contentious gifts also, with many people disliking the lamps, vases, or house plants they got \u2013 totally understandable, as plants make lousy gifts for those who lack a green thumb. Getting a coffee maker or an air fryer sounds great for many. However, not everyone drinks coffee or cooks, so you should know a person\u2019s habits before offering these types of gifts.<\/p>\n<p>Interestingly enough, candy and desserts are among the top 3 gift flops, with people complaining about dollar store candy and mediocre cake.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unique-gifts-are-a-game-of-love-and-hate\"><\/span><strong>Unique gifts are a game of love and hate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unique gifts are a great idea \u2013 in theory. They can trigger utter appreciation or go straight to the \u201cugliest presents\u201d pile. Homemade gifts seem to be scoring high on the appreciation scale of our survey respondents \u2013 grandkids\u2019 drawings, needlepoint art made by a friend, or a homemade necklace were among the favorite gifts that some of the respondents got last year. A surprise birthday parade can even be organized, taking the form of driving past in cars with balloons and cheers, and doing the trick as well as an impromptu dinner party.<\/p>\n<p>The other end of the spectrum is filled with strange choices and unpleasant gifts \u2014 a joke card from a mother-in-law made for one awkward family celebration. Cheap nail polish and snakeskin shoes, as well as lamps and house slippers, were other underwhelming gifts listed by survey respondents. Others complained about getting maple cookies or no-name chocolate that tasted bad \u2013 and even hand sanitizer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Most-Americans-plan-to-enjoy-their-gifts\"><\/span><strong>Most Americans plan to enjoy their gifts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>About 77% of the survey respondents said they are using and enjoying the items they receive as gifts, with women more likely to do so than men. Gen Xers are the most easily satisfied, with 90% of them saying they use their gifts, followed by baby boomers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7775 size-full\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Most-popular-gifts-1.jpg\" alt=\"\" width=\"771\" height=\"833\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Most-popular-gifts-1.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Most-popular-gifts-1.jpg?resize=278,300 278w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Most-popular-gifts-1.jpg?resize=768,830 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-gifts-that-keep-on-giving-%E2%80%93-about-9-of-Americans-prefer-to-put-their-gifts-in-storage-while-others-plan-to-regift-or-donate\"><\/span><strong>The gifts that keep on giving \u2013 about 9% of Americans prefer to put their gifts in storage, while others plan to regift or donate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Almost 9% of the recipients are planning to put their gifts in <a href=\"https:\/\/www.storagecafe.com\/\" target=\"_blank\" rel=\"noopener\">self storage<\/a> for further use. Donating or selling are other ways to deal with gifts. The oldest generation is the most generous, with 12% of them saying they donate some of their gifts, followed by millennials.<\/p>\n<p><iframe loading=\"lazy\" id=\"datawrapper-chart-qCmm8\" style=\"border: none;\" title=\"What do you plan to do with the gifts you received?\" src=\"https:\/\/datawrapper.dwcdn.net\/qCmm8\/8\/\" width=\"770\" height=\"492\" frameborder=\"0\" scrolling=\"no\" aria-label=\"chart\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gift-satisfaction-with-a-twist-were-giving-better-gifts-than-were-receiving\"><\/span><strong>Gift satisfaction with a twist: we\u2019re giving better gifts than we\u2019re receiving<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>About 38% of all the gift givers consider that the gifts they offered are better than the ones they received \u2013 and that affirmation is truer for men than for women. Among different age groups, Gen Zers are the most confident that they offer great gifts, followed by millennials.<\/p>\n<p>Offering better gifts is generally a reason for pride and satisfaction for the survey respondents. Gen Xers are the most likely to feel satisfied when offering better gifts than the ones they received (30% of them), while Gen Zers and Millennials feel rather proud (35% of both age groups).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gift-appreciation-by-state-Clothes-accessories-tech-and-cash-are-Californians-favorite-gifts\"><\/span><strong>Gift appreciation by state: Clothes &amp; accessories, tech, and cash are Californians\u2019 favorite gifts <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Clothes and accessories, and tech, are the gifts most appreciated by Californians, but they also love to receive cash, household items, jewelry and experiences. Texans and Floridians, on the other hand, seem to be the most attracted by tech.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7765 size-full aligncenter\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-preferences-by-state.jpg\" alt=\"\" width=\"771\" height=\"1077\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-preferences-by-state.jpg 771w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-preferences-by-state.jpg?resize=215,300 215w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-preferences-by-state.jpg?resize=768,1073 768w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Gift-preferences-by-state.jpg?resize=733,1024 733w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>New Yorkers are really into experiences \u2013 almost 23% of the state\u2019s survey respondents said that their favorite gift last year was an experience, followed by jewelry and tech. Floridians are more satisfied with the gifts they receive compared to Californians, Texans or New Yorkers.<\/p>\n<p><em>Tech, jewelry and apparel are some of the hottest gifts right now, but preferences, and the degree of the recipients&#8217; satisfaction, vary depending on demographics. Millennials, for example, prefer experiences above any other types of gifts, and they are also the most satisfied with what they are getting \u2013 alongside women, irrespective of the age group they belong to.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-the-experts-are-saying\"><\/span>What the experts are saying<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2 id=\"Rebecca-Walker-Reczek\"><span class=\"ez-toc-section\" id=\"Rebecca-Walker-Reczek-Professor-of-Marketing-Ohio-State-University-Fisher-College-of-Business\"><\/span>Rebecca Walker Reczek, Professor of Marketing, Ohio State University, Fisher College of Business<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7985 size-medium\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Rebecca-Walker-Reczek.jpg?w=300\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Rebecca-Walker-Reczek.jpg 300w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Rebecca-Walker-Reczek.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Do you think Americans\u2019 gifting preferences and habits have changed recently?<\/strong><\/p>\n<p>The pandemic has been a long and difficult time for most of us. I think there is a strong desire for this year\u2019s holiday season to be more \u201cnormal\u201d than last year\u2019s holidays. Along with that comes a desire to really make the holidays special, so I think a lot of consumers are looking for gifts that they hope will bring more joy into their loved ones lives. I think everyone could use more joy right now really, so a lot of shoppers may also be looking for some self-gifts to go along with the presents they\u2019re buying for others.<\/p>\n<div class=\"lightweight-accordion\"><details><summary class=\"lightweight-accordion-title\"><span>Read more....<\/span><\/summary><div class=\"lightweight-accordion-body\"><p><strong>Do you think gifting ambitions this year\u2019s holiday season could be affected by stockouts and shipping delays?<\/strong><\/p>\n<p>Unfortunately, yes. Many businesses are encouraging shoppers to buy early, and many shoppers are listening, but there are still likely to be people who aren\u2019t able to get that \u201cperfect\u201d gift because by the time they are ready to shop it\u2019s out of stock or not shipping until after the holidays. So, we may see shoppers having to come up with a \u201cPlan B,\u201d which may end up being either a different gift or choosing a gift card so the person the gift is intended for can buy it later once it\u2019s back in stock.<\/p>\n<p><strong>What are the main effects of gift giving, from a social and psychological point of view?<\/strong><\/p>\n<p><strong>\u00a0<\/strong>We give gifts to show others that we care about them and how important they are to us. For people that are close to us, we often spend significant time and effort to give them a gift that shows that we really know them and know what they like and what they value. It\u2019s a way to signal and maintain the closeness of that relationship. What\u2019s important to remember is that a gift that shows that kind of closeness doesn\u2019t have to be something that\u2019s very expensive. It really is the thought behind the gift that matters most.<\/p>\n<\/div><\/details><\/div>\n<h2 id=\"Deborah-Brosdahl\"><span class=\"ez-toc-section\" id=\"Deborah-Brosdahl-Associate-Professor-University-of-South-Carolina-College-of-Hospitality-Retail-and-Sport-Management\"><\/span>Deborah Brosdahl, Associate Professor, University of South Carolina, College of Hospitality, Retail and Sport Management<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7986 size-medium\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Deborah-Brosdahl.jpg?w=300\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Deborah-Brosdahl.jpg 300w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Deborah-Brosdahl.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Do you think Americans\u2019 gifting preferences and habits have changed recently?<\/strong><\/p>\n<p>American\u2019s gifting preferences and habits have definitely changed because of the perfect storm of supply chain issues, the COVID pandemic, and many people not working or in the process of looking for different jobs (the big resignation), and concerns about the environment.<\/p>\n<p>First of all, I think that many shoppers are giving experiences rather than products, something like a massage or movie tickets rather than another scented candle. I also think that shoppers are being more thoughtful with their gifts and oftentimes making their gifts unique to the person. Giving gifts from the kitchen like a favorite barbeque rub or a plate of cookies are gifts that are less expensive, more meaningful, and can be adapted in different ways to match the recipient.<\/p>\n<div class=\"lightweight-accordion\"><details><summary class=\"lightweight-accordion-title\"><span>Read more....<\/span><\/summary><div class=\"lightweight-accordion-body\"><p>But at the same time, because families may not have been able to get together the past two years, the anticipation of the upcoming Christmas being spent with family members after this long absence may make some go overboard on their spending.<\/p>\n<p><strong>Do you think gifting ambitions this year\u2019s holiday season could be affected by stockouts and shipping delays?<\/strong><\/p>\n<p>Yes, stockouts and shipping delays are going to be issues that many shoppers will face. We are already hearing of electronic products like certain TVs and computers, etc. that are on backorder and consumers buying them without having them in hand immediately. This tends to make shoppers less than happy because they want something physical to wrap and put under the tree and there is no guarantee they will receive the goods they purchased in time for Christmas. This has caused many to go directly to gift certificates and let the receiver deal with picking what they want.<\/p>\n<p>Gifting this year is going to be more difficult than in year\u2019s past. Hearing about the supply chain issues being a problem back in October, many have started Christmas shopping early, even without the abundance of sales often associated with the time period. Overall, there are also going to be less sales as retailers choose to cut back on sales to increase their bottom line. Sales for Black Friday were sluggish and are down from the sales of last year.<\/p>\n<p><strong>What are the main effects of gift giving, from a social and psychological point of view?<\/strong><\/p>\n<p>For many, gift giving is a way to see what people think about others, about the relationship between the giver and the receiver, and what they value and enjoy. But gift giving often goes beyond this. Giving a gift means that the giver has (usually) taken the time to think about what the receiver may like and as such the appreciation the receiver may have toward the giver for the value of their time and their money can be equated with generosity.<\/p>\n<p>So, if you are the gift giver, to be thought of by the receiver as being generous with your time, your thoughts, your money, or perhaps all of these resources, is something that makes you feel good about yourself and good about the receiver because the receiver appreciated and\/or acknowledged the thought, time and financial resources you spent on making sure the gift was appreciated.<\/p>\n<p>Recent research has found that one of the best ways for a gift-giver to improve their relationship with the receiver, is to give them an experience, rather than a material gift. This is not hard to understand because when a giver and receiver experience an activity or some other form of experiential gift with each other, the emotions that are evoked, such as pleasure, thankfulness, joy, fun, etc., are multi-layered and can improve the relationship between the giver and the receiver.<\/p>\n<\/div><\/details><\/div>\n<h2 id=\"Priya-Raghubir\"><span class=\"ez-toc-section\" id=\"Priya-Raghubir-Professor-of-Marketing-New-York-University-Leonard-N-Stern-School-of-Business\"><\/span>Priya Raghubir, Professor of Marketing, New York University, Leonard N. Stern School of Business<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7997 size-medium\" src=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Priya-Raghubir.jpg?w=300\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Priya-Raghubir.jpg 300w, https:\/\/www.storagecafe.com\/blog\/wp-content\/uploads\/sites\/44\/2021\/11\/Priya-Raghubir.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Do you think Americans\u2019 gifting preferences and habits have changed recently?<\/strong><\/p>\n<p>Briefly, I believe that gift giving will be lower-key this year than in 2019, due to a) inflationary pressures on households, and b) the absence of deep discounts offered during black Friday and Cyber Monday (which is partially due to supply chain shortages).<\/p>\n<div class=\"lightweight-accordion\"><details><summary class=\"lightweight-accordion-title\"><span>Read more....<\/span><\/summary><div class=\"lightweight-accordion-body\"><p><strong>Do you think gifting ambitions this year\u2019s holiday season could be affected by stockouts and shipping delays?<\/strong><\/p>\n<p>I don&#8217;t see much of a change in the patterns though \u2013 typical gift categories of electronics and games and gift cards (along with wine and food baskets), will continue, although we will see fewer ads for cars (I never understood who would buy their spouse a car for Christmas, anyway!). Also, we are likely to see fewer gifts of &#8220;experiences,&#8221; as it will be unclear how comfortable the other person is about getting a spa treatment\/ attending a show\/ seeing a game\/ getting on a plane\/ taking a cruise.<\/p>\n<p><strong>What are the main effects of gift giving, from a social and psychological point of view?<\/strong><\/p>\n<p>In terms of the psychology of gift giving, part of it is mere habit and the unspoken obligation to gift (simply because one always has, even if the relationship with the person who the gift is for has changed from past years; e.g., children have grown up and are no longer in touch with extended families as they form their own families, marriages have broken, friendships are estranged), which may manifest in smaller gifts or the classic &#8220;regift&#8221;. Partially it is the desire to indulge a loved one, and partially it is the desire to think creatively about what another person would like but would not buy for themselves. These are the gifts that the giver hopes would lead to the desired reaction of anticipation, surprise, and joy.<\/p>\n<p>Many people like receiving the simplest gift of cash or a gift card (particularly young people), but those are the least fun for the giver to give as they show minimal time, effort, or other investment, all of which signal caring. They are simply a procedure to be satisfied in the business of gift giving obligations.<\/p>\n<p>Last year, I requested anybody who wished to give me a gift to make a charitable donation instead. I was sick of the commercialism that the festive season had been reduced to. The pandemic made so many of us realize that some of the simpler things of life were the most pleasurable. Only half of the people adhered to my request and I had multiple boxes from Amazon to open at the end of the day.<\/p>\n<\/div><\/details><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Methodology\"><\/span><strong>Methodology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>This analysis was done by\u00a0<a href=\"https:\/\/www.storagecafe.com\/\">StorageCafe<\/a>, an online platform that provides storage unit listings across the nation.<\/em><\/strong><\/p>\n<p><em>The survey was conducted on an online real estate platform rentcafe.com, for a period of one month.<\/em><\/p>\n<p>The sampling was designed as a non-probability sample, and the platform\u2019s active users voluntarily engaged in taking the survey. About 4,400 valid questionnaire results were interpreted for this study.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fair-Use-and-Distribution\"><\/span><strong>Fair Use and Distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>This study serves as a resource for the general public on issues of common interest and should not be regarded as investment advice. The data is true to the best of our knowledge but may change if amendments to it are made. We agree to the distribution of this content but we do require a mention in return for attribution purposes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is the most intense gift-giving time of the year \u2013 and finding enjoyable gifts for everyone, from family and friends to roommates and coworkers, is not an easy task. What makes things easier, however, is knowing what people really want and appreciate \u2013 in other words, going straight to true and tested gift ideas, things that will win both the recipient\u2019s heart and some extra kudos for you for your thoughtfulness.<\/p>\n","protected":false},"author":166,"featured_media":7718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,9,20],"tags":[],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-living","category-lifestyle","category-research-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Latest Gift Trends: Millennials Choose Experiences, Gen Zers stick to Tech<\/title>\n<meta name=\"description\" content=\"Tech, jewelry, and apparel are some of the hottest gifts right now, but preferences and gift satisfaction vary depending on demographics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storagecafe.com\/blog\/latest-gift-trends-millennials-choose-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Gift Trends: Millennials Choose Experiences Over Items, Unlike Gen Zers, Who Stick To Tech\" \/>\n<meta property=\"og:description\" content=\"Tech, jewelry, and apparel are some of the hottest gifts right now, but preferences and gift satisfaction vary depending on demographics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.storagecafe.com\/blog\/latest-gift-trends-millennials-choose-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"StorageCafe Blog - 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