Research Reports

Explore data-driven research on real estate, housing, self storage, moving trends and economic forces shaping today’s markets.

Big house and town house Atlanta and Miami

The Most And Least Squeezed U.S. Metros: ATL, Pittsburgh Score High For Storage Space At Home While Miami, NYC Lag Behind

Key takeaways: 

Best metros for electric cars

The Future Is Electric: The San Jose, SF, And LA Metros Are Tops For Electric Cars With PHX And Portland Speeding Up To Enter The EV Race

Key takeaways:

Story Telling Elements

Storytelling Is A Great Device For Marketing Self Storage

Storytelling is a useful and exciting tool for marketers, including for promoting self storage. The reasons you should use storytelling for your brand include making it unforgettable, targeting its audience more effectively, and giving it a personal touch. The result of using storytelling to market your self storage business is the creation of a narrative that wins out in the marketplace.

social media strategy for self storage businesses

10 Effective Steps To Nail Your Social Media Strategy For Your Self Storage Business

There are many variables that go into the management of your self storage business. From monitoring your transactions to tracking which storage unit sizes are the most in-demand, having an effective online marketing strategy is just another way self storage businesses can boost rental rates and revenue. There are a lot of social media platforms out there that people count on for seeking out services, including self storage. Your goal is to make sure you can establish yourself online as a trusted brand that will attract future customers. If you’re not sure how to tackle this task, we’ve prepared a couple of tips to help you get started on your social media marketing journey.

Gloved hands of woman disinfecting door handle

Best Practices For Disinfecting Storage Spaces

Some property managers have a storage option for residents at the multifamily buildings they manage, and some may run actual self storage facilities.

women running in sunny CA

Best Cities for Active Lifestyles Ranking Led By CA’s Irvine With Seattle Shaping Up To Be The Most Physically Active City

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The American Backyard In The Last 100 Years: Lot Sizes In San Diego Get Bigger While Seattle Loses Yard Space

The demand for larger homes, combined with rising building costs and shrinking lot sizes, has forced a compromise that often leaves homeowners with limited outdoor space, as developers try to balance buyer preferences with the need for more housing.

San Francisco urban homes

How To Find The Perfect Fixer-Upper in San Francisco In 10 Steps

Whenever you’re looking to buy a house, you have a list of criteria you would like. You could be looking for a ready-to-move-in situation, or you could be on the lookout for a fixer-upper that you can sell later at a better price. Fixer-uppers are typically homes in disarray that are popular as they can typically be bought at a lower price. If you’re looking for one in the Bay Area, rest assured you stand good chances of finding one.

skyline of downtown Phoenix

Best PHX Neighborhoods For All Budget Types (And A Few Extras On How To Enjoy An Uncluttered Home)

With a year-round pool season, lots of sunny days and breathtaking desert landscapes, Phoenix, AZ is one of the most attractive cities to live in. New residents are drawn in by the favorable climate, affordable cost of living and job opportunities. If you’re looking to set roots here, you’ll be happy to know that real estate is generally cheaper than in other urban hotspots. Based on the listing price, buying a home here will cost you, on average, $395K, lower than Gilbert, AZ and Miami, FL. However, if money is no object, there are quite a few neighborhoods that will give you access to exclusive communities and features.

Self storage industry units

The Self Storage Industry Moves Forward In The Wake Of The Pandemic

Self storage has been an essential service during the COVID-19 pandemic, with storage facilities staying open while other amenities closed. The industry successfully adapted and implemented new, efficient procedures. And as pandemic restrictions ease, it may well emerge with its reputation reinforced and its customer base expanded.

Moving From California To Utah – Key Considerations Before Taking The Route

The California to Utah route is getting quite crowded with people on the move – almost 18,000 Californians headed to the Beehive State in 2019 alone, according to the latest US Census data. But what’s behind this particular migration trend, and what do you need to know if you’re a Californian planning to relocate to Utah?

Seattle’s Lot Sizes Shrinking: Big-Yard Homes Increasingly Far From The Urban Core

Home prices are now at historic highs. The median price of an existing home reached $341,600, with all major regions in the US posting double-digit increases. Rising demand for housing combined with the high cost of land and building materials has pushed lot sizes to new lows across the country. The median size of a lot for a new home was 7,900 square feet in 2020, down 11% compared to 2000. Meanwhile, homes are getting bigger – the median size of a single family home built in 2020 was 2,260 square feet, up 12% from two decades before.