Research Reports

Explore data-driven research on real estate, housing, self storage, moving trends and economic forces shaping today’s markets.

Winter View of South Jetty Venice, Florida

Florida Will Always Be Florida For Snowbirds But Metro Phoenix, AZ, & TX Rival Traditional Coastal Resorts

The traditional type of snowbird has longtime favored Florida, and for good reason. The Sunshine State certainly offers warmth and endless miles of gorgeous sandy beaches as well as countless golfing options. But as the mix of people who travel south during the colder season changes, there’s more diversity in where they might be headed this year.

Atlanta-Georgia

Top 10 Mid-Sized Cities For Renters

Are you a renter searching for a quieter location but not really a fan of the suburbs? Mid-sized cities might just be the answer for you. You will still enjoy the benefits of urban living and you might be able to save some money too.

Texas-outdoors-self-storage-units

Simply Self Storage expands Texas portfolio with over 4K new units

Simply Self Storage announced, Oct. 6, the strategic acquisition of eight properties in Texas as part of their plan to continue investing in high-growth sub-markets with consistent growth potential and favorable demographic trends. The deal consists of seven self storage properties in Houston and one in Dallas, accounting for more than 680,000 net rentable square feet. Simply Self Storage thus expands its offerings within these markets and continues to provide customers with more diversified and customizable solutions for their storage needs and preferences.

How Much Money Can Downsizing Really Save? From $93K In Phoenix To (Yes!) $400K In The Bay Area

Downsizing serves homeowners in a variety of ways. Not only can people enjoy premier locations for less, but they’re also setting themselves up for a simpler, often easier living situation. A smaller home means less maintenance work and cleaning efforts, reduced utility costs and a lower carbon footprint.

Big house and town house Atlanta and Miami

The Most And Least Squeezed U.S. Metros: ATL, Pittsburgh Score High For Storage Space At Home While Miami, NYC Lag Behind

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Best metros for electric cars

The Future Is Electric: The San Jose, SF, And LA Metros Are Tops For Electric Cars With PHX And Portland Speeding Up To Enter The EV Race

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Story Telling Elements

Storytelling Is A Great Device For Marketing Self Storage

Storytelling is a useful and exciting tool for marketers, including for promoting self storage. The reasons you should use storytelling for your brand include making it unforgettable, targeting its audience more effectively, and giving it a personal touch. The result of using storytelling to market your self storage business is the creation of a narrative that wins out in the marketplace.

social media strategy for self storage businesses

10 Effective Steps To Nail Your Social Media Strategy For Your Self Storage Business

There are many variables that go into the management of your self storage business. From monitoring your transactions to tracking which storage unit sizes are the most in-demand, having an effective online marketing strategy is just another way self storage businesses can boost rental rates and revenue. There are a lot of social media platforms out there that people count on for seeking out services, including self storage. Your goal is to make sure you can establish yourself online as a trusted brand that will attract future customers. If you’re not sure how to tackle this task, we’ve prepared a couple of tips to help you get started on your social media marketing journey.

Gloved hands of woman disinfecting door handle

Best Practices For Disinfecting Storage Spaces

Some property managers have a storage option for residents at the multifamily buildings they manage, and some may run actual self storage facilities.

women running in sunny CA

Best Cities for Active Lifestyles Ranking Led By CA’s Irvine With Seattle Shaping Up To Be The Most Physically Active City

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The American Backyard In The Last 100 Years: Lot Sizes In San Diego Get Bigger While Seattle Loses Yard Space

The demand for larger homes, combined with rising building costs and shrinking lot sizes, has forced a compromise that often leaves homeowners with limited outdoor space, as developers try to balance buyer preferences with the need for more housing.

San Francisco urban homes

How To Find The Perfect Fixer-Upper in San Francisco In 10 Steps

Whenever you’re looking to buy a house, you have a list of criteria you would like. You could be looking for a ready-to-move-in situation, or you could be on the lookout for a fixer-upper that you can sell later at a better price. Fixer-uppers are typically homes in disarray that are popular as they can typically be bought at a lower price. If you’re looking for one in the Bay Area, rest assured you stand good chances of finding one.