Research Reports
Explore data-driven research on real estate, housing, self storage, moving trends and economic forces shaping today’s markets.
Where Gen Z Is Buying Homes: The Top 10 States for Young Homebuyers in 2025
For the first time ever, Gen Zers are matching Millennials in state-to-state migration numbers, with nearly 2.2 million Gen Zers relocating long-distance in 2023. This generational shift marks a major turning point as young professionals and early-career workers move in search of affordable housing, better job opportunities and a lifestyle that aligns with their values.
StorageCafe’s Best Lifestyle Stories of 2024
The real estate market is often all about numbers and trends, but the way those big-picture stats affect our everyday lives is huge. It’s fascinating to see how we’ve adapted to major events—like the health crisis—and how those changes have influenced our lifestyle and housing choices.
2024 in Review: Arizona Outranks Most States In Real Estate Performance
Arizona, and Phoenix in particular, has delivered a stellar performance in real estate this year. Its resilience following the health crisis, coupled with a vibrant entertainment scene, diverse experiences, and a laid-back culture – all supported by a strong job market – has transformed Phoenix into one of the most sought-after places to live in the U.S.
Behind The Roll-Up Doors: REITs Expand To Own A Third Of The Self Storage Market
What began as a modest family business in a small Texas town has, over the last 60 years, grown into a $20.53 billion industry, boasting over 2 billion square feet of rentable space across the U.S. With demand for space growing amid increasing urbanization trends, rising home prices and evolving storage needs, the self storage sector attracted the attention of institutional investors, gradually minimizing the gap between traditionally owned properties and real estate investment trusts (REITs).
Out With The Old, In With Self Storage: U.S. Cities Convert Industrial, Retail Spaces Into Storage Facilities
Self storage construction has surged in recent decades, driven by the industry’s ability to provide flexible solutions to life’s challenges — whether it’s dislocation, divorce, death or the need to downsize. With living space increasingly at a premium in urban centers, it’s no surprise that self storage has become an essential resource. The sector has risen to meet this demand, building an impressive inventory of nearly 2 billion square feet nationwide, with over 90% of that space delivered in the last four decades.
California Exodus Spills Into Phoenix Metro And Arizona’s Western Counties
California’s year-round mild weather and booming economy have paradoxically made it one of the least affordable housing markets in the United States. Sky-high real estate prices and an escalating cost of living are pushing residents to leave at a striking pace.
Halloween Brings Treats, Not Tricks, For The Self Storage Industry: Post-Holiday Demand On The Rise
Halloween is spreading more than just spooky cheer each year, with cash registers ringing across both retail and hospitality. While the pandemic may have paused the frenzy, the past two years have seen consumer engagement spike, with retailers jumping on the trend head-on. Home Depot, for instance, began promoting spooky items as early as April this year. Halloween spending in 2024 is expected to reach $11.6 billion—a slight dip from last year’s record $12.2 billion but still one of the highest totals in nearly 20 years.
Half A Century Of Multifamily Housing Development: Texas Powerhouses Take On NYC And L.A. In New Apartment Construction
Over the last five decades, the real estate market has continuously evolved, reshaping the way we live, work and play. Nowhere has this transformation been more striking than in the multifamily housing sector, where the constant sound of construction hammers reflects its key role in shaping urbanization trends across the U.S.
Houston Tops The Nation In Self Storage Sales Activity
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A Spooktacular Roundup: The Top 10 U.S. Metros For Halloween Fun And Thrills
When it comes to celebrating Halloween, Americans go all in. This year alone, Halloween spending is projected to reach a staggering $11.6 billion on candy, costumes, and decorations, as reported by the National Retail Federation. But Halloween isn’t just about dollars and cents—it’s about creating the right atmosphere. From extravagant haunted houses and festive parades to an abundance of candy and eerie decorations, certain U.S. cities truly embody the Halloween spirit.