Self Storage Industry Trends

Regularly updated market data and statistics (January 2024)
1.8B+ sq. ft. of self storage space in the U.S.
50.5M sq. ft. delivered in 2023
54.4M sq. ft. expected to be delivered in 2024
$122 avg. self storage street rate for 10x10 unit
1 in 5 Americans use self storage
Personal Computer
3.2M+ self storage-related searches per month


  • Self storage has grown to more than 1.8 billion square feet of space in 2024. Over the span of the last 5 years, 262.4 million square feet of storage space was built – that's equivalent to 14.6% of the total inventory.
  • In 2023 alone, almost 50.5 million rentable square feet were finalized, an area that would cover the whole of Central Park. New supply in 2023 represents 2.9% of the existing inventory.
  • In 2024, roughly 54.4M sq. ft. of new self storage space are planned to be completed across the U.S. That represents a 7.7% increase compared to 2023 deliveries.
  • A fifth of Americans (18%) use self storage currently, with a further 14% intending to rent some in the future.
  • The average self storage street rate for a 10'x10' storage unit is $122/month, down 3.2% year-over-year.

Self storage inventory

Existing self storage inventory

The U.S. boasts a total inventory of over 1.8 billion square feet of self storage space. Dallas-Fort Worth-Arlington, TX, currently has the largest inventory of self storage space, and Boise City, ID, has the most self storage square footage per capita as per January, 2024 data.

Top 10 Markets by Existing Rentable Self Storage Inventory
# Metropolitan Area Inventory
(sq. ft.)
Sq. Ft. /
1 Dallas-Fort Worth-Arlington, TX 77M 2.6% 10.8
2 Houston-The Woodlands-Sugar Land, TX 74.2M 1.6% 11.1
3 New York-Newark-Jersey City, NY-NJ-PA 72.2M 5% 3.9
4 Los Angeles-Long Beach-Anaheim, CA 64.1M 2.1% 4.9
5 Chicago-Naperville-Elgin, IL-IN-WI 51.1M 3% 5.5
6 Atlanta-Sandy Springs-Alpharetta, GA 49.3M 4.6% 10.4
7 Miami-Fort Lauderdale-Pompano Beach, FL 41.9M 2.3% 7.0
8 Phoenix-Mesa-Chandler, AZ 38.5M 3.1% 8.4
9 Riverside-San Bernardino-Ontario, CA 34.1M 0.6% 7.7
10 Washington-Arlington-Alexandria, DC-VA-MD-WV 31.9M 2.1% 5.7

The ranking is of 150 U.S. metropolitan areas, based on self storage data from Yardi Matrix.

Top 10 Markets by Rentable Self Storage Inventory per Capita
# Metropolitan Area Sq. Ft. /
1 Boise City, ID 16.8
2 Crestview-Fort Walton Beach-Destin, FL 16.6
3 Reno, NV 16.2
4 Lubbock, TX 16.1
5 Myrtle Beach-Conway-North Myrtle Beach, SC-NC 14.8
6 Huntsville, AL 14.4
7 San Luis Obispo-Paso Robles, CA 12.8
8 Oklahoma City, OK 12.8
9 Little Rock-North Little Rock-Conway, AR 12.8
10 Spokane-Spokane Valley, WA 12.7

The ranking is of 150 U.S. metropolitan areas, based on self storage data from Yardi Matrix.

Recent self storage development trends

Self storage has grown considerably in recent times, with some markets seeing more development activity than others. As it turns out, New York-Newark-Jersey City, NY-NJ-PA, took the crown for the most self storage construction in 2023 with 3.2M square feet completed, followed by Atlanta-Sandy Springs-Alpharetta, GA, and Dallas-Fort Worth-Arlington, TX.

Top 10 Markets for Self Storage Construction in 2023
# Metropolitan Area Completions
(sq. ft.)
1 New York-Newark-Jersey City, NY-NJ-PA 3.2M
2 Atlanta-Sandy Springs-Alpharetta, GA 2.1M
3 Dallas-Fort Worth-Arlington, TX 2M
4 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 1.8M
5 Chicago-Naperville-Elgin, IL-IN-WI 1.7M
6 Houston-The Woodlands-Sugar Land, TX 1.3M
7 Los Angeles-Long Beach-Anaheim, CA 1.3M
8 Phoenix-Mesa-Chandler, AZ 1.2M
9 Las Vegas-Henderson-Paradise, NV 1.1M
10 Miami-Fort Lauderdale-Pompano Beach, FL 1M

The ranking is of 269 U.S. metropolitan areas, based on self storage data from Yardi Matrix.

Top 10 Biggest Facilities Under Construction
# Property Rentable
Sq. Ft.
1 6099 South Federal Way, Boise, ID 83716 329,791
2 1920 Pieper Road, New Braunfels, TX 78130 287,850
3 3664 East Copper Avenue, Clovis, CA 93619 257,663
4 221 East Amity Road, Meridian, ID 83642 240,350
5 1701 East German Lane, Conway, AR 72032 234,574
6 1639 Friendship Road, Hoschton, GA 30548 231,325
7 2153 Richmond Terrace, Staten Island, NY 10302 228,807
8 3625 South Grand Avenue, Los Angeles, CA 90007 224,805
9 125 Broadway, Menands, NY 12204 213,750
10 1111 118th Avenue SE, Bellevue, WA 98005 206,580

How many self storage facilities are there in the U.S.?

We know self storage has become pretty common nowadays, but how many self storage facilities are there? In the U.S. today there are more than 50,000. And how does that compare to the number of retail outlets, restaurants and pharmacies? In fact, there are more storage facilities than all the Subway, Dollar General and CVS outlets and locations combined.


Self storage customer profile

Self storage responds to various storage needs that arise from life changes and events. Whether moving, downsizing or adopting a more flexible lifestyle, people increasingly use self storage. About 1 in 5 Americans now turn to self storage when home space is not enough.

The most popular item put in self storage is furniture, followed by clothing and home appliances. About 10% of self storage users rent a unit to keep sporting items and hobby gears.

More Gen Xers than any other generation turn to self storage, with 23% of them keeping their items in a storage unit compared to 21% of millennials and 11% of Gen Zers who do so. Around a fifth of both the women (20%) and men the (21%) among our respondents rent self storage for various purposes.

The most popular storage unit sizes are 10'x10' and 5'x10'. 5'x5' storage units are also preferred by many people to keep extra stuff.

Self storage interest:
How customers search for self storage online

Interest for self storage has been growing over the last decade, as Google Trends data shows. We've looked at the most popular keywords for self storage-related searches – "storage units near me ", "storage near me" and "self storage near me" – to see the latest trends in consumer search habits. June, July and August are generally the most popular months for self storage searches.

Data Source:  Google Ads  as of 2023

Naturally, online interest for self storage varies based on location. New York City, NY is the most popular city for self storage searches, with an average monthly search volume of 22,510 searches, followed by Chicago, IL (11,350), and Houston, TX (10,880).

High interest for self storage searches in these cities is due to their status as places with very fluid populations. Streams of newcomers continue to arrive, and self storage comes to their rescue, helping them to get settled into their new homes.

Expert insights on the self storage market

The self storage industry is subject to various socio-economic factors and to the market dynamics of demand and supply. Experts weigh in on the state of the industry:

Isaac Hiatt
Isaac Hiatt

Product Specialist - Yardi Matrix

Self Storage
Doug Ressler
Doug Ressler

Business Intelligence Manager - Yardi Matrix

Jeff Adler
Jeff Adler

Vice President of Yardi Matrix

Max Levinston
Max Levinston

Sales Associate - Kislak Commercial Real Estate Services

Elaine Worzala
Elaine Worzala

Charles Bendit Distinguished Scholar and Professor of Real Estate in the Department of Finance, and the Chair of the Center for Real Estate and Urban Analysis (CREUA), at the George Washington University School of Business (GWSB)

Self storage market trends in cities

Where does our data come from?

All data related to self storage was compiled by StorageCafe, an online self storage search portal featuring more than 27,000 listings across the U.S.

The self storage rental statistics on this page were sourced from our sister company, Yardi Matrix, the industry's most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in the multifamily, student housing, self storage, office and industrial sectors. Yardi Matrix maintains operational profiles for over 30,000 self storage facilities across the U.S.